Integration of marketing data and creating a “one view” of your prospects and customers is one of the most underestimated tasks in marketing. Good marketing automation solutions can capture data from various sources such as email tracking, campaign history, website views, sales activity, social media engagement, and other transactional systems. A true “Lifecycle Marketing” solution can […]
Tag Archives: data analysis
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]