Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]
Tag Archives: Customers
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
Customer Lifecycle Marketing, Featured
Forming Lasting Customer Relationships: Engagement is Timeless
In the business world, forming lasting customer relationships is critical to success. Building a long-term relationship with a customer is far more profitable than acquiring a new customer. Consider these stats: It costs 6-7 times as much to acquire a new customer than retain an existing one. (Client Heartbeat) On average, loyal customers are […]
Customer Journey, Customer Lifecycle Marketing, Featured
Marketing Content Strategy: The Lifecycle Journey
In lifecycle marketing, your content strategy should align with where your customer is on their lifecycle journey. A customer may be a great and engaged fit with your brand, but they could be anywhere on the lifecycle journey. By formatting your content to where a customer is on journey with your brand, you can increase their […]
The way marketers use lead scoring to find ideal fit prospects has evolved over the years. For most marketers, lead scoring is based on the prospect’s profile attributes and how they match the organization’s ideal profile definition. The profile score provides insights into what an ideal lead looks like, so marketers can create campaigns for that audience. Profile score […]
This blog post is the final in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Over the past few weeks, I have shared with you a marketing love story to explain the difference between the outdated marketing funnel and lifecycle marketing. We have […]
This blog post is the third in a series of four on how customer lifecycle marketing works for marketers and organizations seeking to increase revenue and grow loyal customer relationships. Last month, I shared with you a marketing love story to help explain the difference between the traditional marketing approach and customer lifecycle marketing. Then, I shared […]
According to Inc., the average spend of a repeat customer is 67% more than a new one. Yet, many marketers are still tasked with driving new business as part of their measurable objectives. With lifecycle marketing, organizations can continue to focus on winning new business while keeping current customers and growing the right relationships = […]
Building customer trust is a necessity in the “Age of the Customer.” Described recently by Jim Balsingame for Forbes, “this new Age was born as micro-computers and associated innovations converged with high-speed Internet and associated applications. As this convergence shifts marketplace paradigms, it conveys the balance of power from the seller to the customer.” When […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]