Customer retention is the lifeblood of many organizations, especially those that offer subscription based services or depend on repeat customers. It’s no secret that customers won’t come back if they don’t feel like they’re getting a good value for their money. In today’s hyper-competitive and interconnected world, value is often measured by the quality of […]
Tag Archives: Customer Scoring
Now Available in Pipeliner CRM! The term “marketing automation” typically attracts a marketer who is interested in – guess what – marketing. Do not let the name fool you though; marketing automation has many use cases for the sales team. My three favorites are: Anonymous and Identified Visitor Reports Contact Engagement Visibility Lead and Customer […]
Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions. What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business? Do you […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]
No two customers are alike and neither is their path to purchase. Long gone are the days of the funnel where each and every prospects enters the buying process at the same stage and advances to the next in sequence until they make a purchase. The “path to purchase” is no longer a linear transition […]
Have you ever received an email, phone call or knock at your front door and thought to yourself, “What are they trying to sell me this time?” Chances are, you — like most people — have received unwanted telemarketing, email marketing or solicitors in the past. Thanks to technology, marketers and salespeople alike are now able […]
These days, customer journey has become as much of a catch phrase as “big data” and “content is king.” Everywhere you look, marketers are touting the importance of understanding the customer journey and marketing to the customer journey. Why? Because it’s true. Understanding your customer journey or lifecycle is critical in developing engaging content and […]
Growing up, the family across the street from me always had two Toyotas in the garage. Through the years, the models varied from a Celica to a Camry and even a 4Runner and Tundra, but the make never changed. They were brand loyal to Toyota, like many folks around the world. However, what’s important to […]
Win. Keep. Grow. — it’s the motto we live and breathe by here at Right On Interactive. We proudly help organizations win new business, keep current customers and grow the right relationships. While “Keep” might be the middle child, in the “Win. Keep. Grow.” family, it certainly does not experience the typical oversight associated with […]