I was recently introduced to an agency that puts more focus on client relationships than developing new business. While they do take on new clients from time to time, the agency has a strict “anti-RFP” mantra and promises their clients will hear back from them within 24-48 hours – regardless of the question or challenge. […]
Tag Archives: customer relationship
In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]
Many marketers are skeptical of new marketing tools, and rightfully so. It’s just one more thing that does something slightly different than the last thing. The dashboard looks sleeker, the algorithms are a little more advanced, or the reports are shinier. Sometimes 3D scoring gets that same look. People ask, “Isn’t this just the repackaging […]
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]
Customer Lifecycle Marketing, Customer Loyalty Marketing, Customer Relationship Management
Building Personal Customer Relationships to Drive Brand Loyalty
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]
Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]
One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this […]
A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy, and eventually the older version is collecting dust on a shelf. – Do not “shelve” your existing customers – Novelty is exciting but it is […]
At ROI, we have a passion for delivering excellent customer service. We don’t just listen to the customer, we strive to understand them. We aim to give substance and expand upon the “WHY” first, in order to answer the “HOW” appropriately. Before the “how” is executed prematurely, ROI’s customer support and consultation efforts promote long-term […]