When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]
Tag Archives: Customer Loyalty
Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]
One of the most famous reactions to an Oscar win was Sally Fields’ “You like me! You really like me!” For Fields, in the days before social media, there was no way to measure public sentiment or target and “score” the consumers of her product or films. The number of loyal customers, or in this […]
Customer Loyalty Marketing, Marketing, Social Media
Social Media Engagement that Drives Customer Loyalty
Here’s a startling fact, even though customers require a response, 5 in 6 requests made by consumers on social media go unanswered by brands (Sprout Social). “So what?” and “who cares?” may be what you’re thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, […]
Do you care more about getting new business or retaining existing customers? If you are every marketing professional I have ever consulted with, your answer is immediately and unequivocally – BOTH! But how can we, as marketers, attract and create loyal customers simultaneously? Customer brand loyalty and brand referrals are at an all time low. […]
2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]
Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]
I can’t think of a single company that couldn’t improve their customer relations and loyalty programs. True, there are amazing examples of world-class customer programs out there. From Zappos to Zingerman’s, there’s plenty to observe and emulate. But generally, I find that companies either completely under-invest in the customer side of marketing (vs. acquisition marketing), […]
Growing up, the family across the street from me always had two Toyotas in the garage. Through the years, the models varied from a Celica to a Camry and even a 4Runner and Tundra, but the make never changed. They were brand loyal to Toyota, like many folks around the world. However, what’s important to […]
Does brand loyalty exist online? I mean, sure it does, in some manner, but is loyalty less effective when your audience has access to the endless information, accurate or not, about your brand online? In the race for manufacturers and brands to undercut costs online, consumers have become more accustomed to the real-world value of […]
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