As we embark on a new year, full of opportunity and optimism, it’s in marketers’ best interest to explore new ideas and question old strategies. That is, after all, how change is made. However, most marketers may have more than just a couple of changes they would like to make in their overall strategy. How […]
Tag Archives: Customer lifecycle
Students researching various schools are bombarded with information online, and many prospective students do not have the patience to sift through tons of content to find what they’re looking for. They do not have the time to fill out detailed forms or requests either. In this case, less can be more. Here are a couple of […]
If you’re like me and you utilize sites like Orbitz or Travelocity to search for good deals on travel, you likely heard about Orbitz’s new loyalty program last week. Instant Gratification Members of the program will earn “Orbucks” for hotels, flights and vacation packages, and redeem them immediately for hotel stays. President of Orbitz.com, Chris […]
Customer Lifecycle Marketing, Email Marketing, Marketing
Content Marketing: Delivering Interesting, Custom Content
Content marketing is a popular topic these days. Everyone is looking for advice and best practices to implement in an effort to drive revenue. Is email marketing still the path to follow or do you mix it up with direct mail pieces? What about webinars, social media, blogs, ebooks, whitepapers and infographics? Salesforce Marketing Cloud […]
My first paying job was in retail at a local mall, long before the existence of social media. If someone had something positive or negative to say about their experience in the store, they had to call a toll-free number or come into the store and talk to the manager face-to-face. It didn’t happen often, and […]
No doubt you’ve already heard the day everyone in online advertising and marketing has been fearing has arrived. Google has cut off all keyword data. It’s no more. Google now provides encrypted searches using HTTPS (secure search) and keyword data will no longer be shared with website owners. Secure search eliminates the ability for organizations […]
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk about it. You’ve certainly experienced it for yourself. Every once in awhile it’s a trendy phrase, but it’s never really gone away or come back. It’s always there but marketers don’t always focus on it. I’m talking about the customer […]
Recently I received an email from Pandora, the Internet radio provider, that really caught my attention. In the email, Pandora offered a look back at my “musical journey” and reminded me, “it all started with The Smiths Radio.” Instantly, I was reminded of my first Pandora station, why I chose The Smiths to kick off […]
In today’s digital world, scoring prospects is no longer a luxury, it’s a necessity. Lead scoring not only provides marketers with valuable information on who is visiting their website and interacting with their brand, but it can dramatically improve sales effectiveness. The premise behind lead scoring is simple: assign a ranking to potential new customers […]
Recently, Right On Interactive was one of eight marketing automation vendors included in Info-Tech Research Group’s Vendor Landscape for Lead Management Automation. To be included in the report was an honor, but to actually earn an award as well is the icing on the cake! Not only was Right On categorized as an “Innovator” in the […]