Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]
Tag Archives: Customer lifecycle
Other than Cinco de Mayo, Memorial Day, and the end of the school year, the month of May might not mean a whole lot to most people. However, for the City of Indianapolis and avid sports enthusiasts like myself, May means one thing: the Indianapolis 500. Each year on the Sunday before Memorial Day, 33 […]
Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle marketing. Two years later and I’m still singing the same song — not because it’s the only one I know but because lifecycle marketing is a strategy any organization can (and should) implement as campaigns become more complex and tactics […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]
Not too long ago, CMOs who responded to a survey sponsored by the American Marketing Association regarding the state of marketing confirmed on a scale of 1-7 (1 being “not integrated” and 7 “very integrated) that their social media was linked to their company’s overall marketing strategy at an average level of 3.9. And while […]
We can all learn a thing or two from sliced bread. The common household food is well-known as the highest standard that all other products are compared to. In fact, who hasn’t heard the phrase, “the best thing since sliced bread?” This is why it’s so surprising that a product with its own phrase didn’t catch on […]
It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]
As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]