The activity most important to your business may not be that critical with the group next door or the competition for that matter. While many organizations today focus their marketing analysis on email and website analytics, they’re missing the various other ways their prospects and customers are engaging with their brand. Engagement is more than […]
Tag Archives: customer lifecycle management
Customer Lifecycle Marketing, Customer Relationship Management
The Importance of Investigative & Predicative Analytics in Customer Engagement
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they […]