Engagement indicates a person’s level of commitment. It can come in many forms, such as diamond rings or “@” replies. But engagement, however you get it, can be the difference between a stranger, a qualified lead and a returning customer. Think of engagement as a measurement of how committed a lead is to your brand. […]
Tag Archives: customer engagement
Since its emergence, online content marketing has come a remarkably long way. But where is it headed? Below, learn more about three high-level content marketing trends that will continue to unfold in 2014: Adapting to Mobile Will Be Key While catering to mobile users has been a fairly high priority for content marketers leading up […]
Sales cycles are complex and the era of the greasy used car salesman is no longer applicable in today’s market. Sellers need to be more sophisticated to survive. The focus doesn’t lie in generating more leads – the 80’s style antiquated sales funnel. The funnel is dead, so to speak. Marketing tactics around the funnel are still applicable […]
According to MarketingSherpa, 79 percent of marketing leads never convert into sales due to lack of lead nurturing. We all know how time-consuming lead nurturing can be, and that’s just one reason why you need to have effective, remarkable content for every part of the customer journey. If you can properly deliver your content at […]
Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and celebrate customer differences. Long gone are the days where it’s considered sensible to market with blind eyes, assuming all customers want the same information, at […]
How does your customer want to be communicated with? It sounds like a rather simple question but it’s not easy to answer. Simply described, customer communication preference management is when customers opt in or out of an organization’s communication methods (i.e., email, SMS and social media updates). However, it’s much larger than that. Customer communication […]
Do you know who your customers are? Are they your ideal customer? These are important questions to consider before implementing any new marketing strategy. For organizations looking to win new business, keep current customers and grow the right relationships, it’s necessary to first identify who your current customers are and of those, which are “ideal.” […]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is fundamental to understanding what content marketing is, and sometimes even more importantly, what it is not. This basic distinction between traditional, interruption-based advertising, and the audience-centric content marketing solution is key to understanding how you […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
It’s only natural that as businesses and technologies evolve, so does marketing. Many marketers believe to maintain a competitive edge, they need to invest budget and time into learning new concepts, strategies, techniques and technologies. This can be risky as many new ideas or products have yet to be proven. In addition, what worked for […]