I love to receive out of-office-replies. Yes, you read that right! Now that I have your attention due to the fact that you think I may be clinically insane, hear me out. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or individual. This additional […]
Tag Archives: customer engagement
Now Available in Pipeliner CRM! The term “marketing automation” typically attracts a marketer who is interested in – guess what – marketing. Do not let the name fool you though; marketing automation has many use cases for the sales team. My three favorites are: Anonymous and Identified Visitor Reports Contact Engagement Visibility Lead and Customer […]
The most important question: quality or quantity? While the first impulse is to say ‘quality,’ few people apply the same response to marketing efforts! The traditional barometer of success in marketing is quantity, either the number of leads or conversions. But, for your marketing effort to succeed in the long run, it is far more […]
Many marketing teams struggle to prove social media’s worth to the c-suite because there is no way to truly measure the impact of it. Impressions don’t necessarily lead to purchases, and customer engagement can be both positive and negative. It’s difficult to measure — and for a group of people who rely heavily on numbers […]
Customer Lifecycle Marketing, Customer Loyalty Marketing, Customer Relationship Management
Building Personal Customer Relationships to Drive Brand Loyalty
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]
Customer loyalty is the result of an emotional reaction. According to Beyond Philosophy, “customer loyalty is the rest of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services.” Since it’s May in Indianapolis, it’s only appropriate to provide the following example to illustrate customer loyalty […]
We are the marketing obsessed. We judge the effectiveness of billboards on our drive into work. We know the latest viral videos and use meme-speak in daily conversation (“listen, Linda, listen!). We know we should be blogging more, tweeting more, engaging more, and most of all creating more focused marketing campaigns. I hear your deep sighs […]
Do you care more about getting new business or retaining existing customers? If you are every marketing professional I have ever consulted with, your answer is immediately and unequivocally – BOTH! But how can we, as marketers, attract and create loyal customers simultaneously? Customer brand loyalty and brand referrals are at an all time low. […]
Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of their customers in order to avoid predator threat and destruction. Only then can the herd expand and grow. It’s just as important to retain customers as it is to attain new ones. As Shiv Sing, Senior Vice President of Global […]
Identifying the customer lifecycle is growing more and more important by the day for modern marketers. Most marketing and sales professionals can probably identify a basic brand journey for all of their prospects, clients, and everyone in between. But how is the customer lifecycle unique for each company and why does it matter for the modern […]