Are you happy with your customer retention rate? Do you know what’s causing customer churn? Are you tracking the right customer success metrics for onboarding new clients? Are you able to trigger communications and tasks? In this article discover tips to improve the customer experience. Onboarding Customers Successfully onboarding new customers is arguably the most […]
Tag Archives: customer engagement
Chances are, you’re very familiar with this brand. You might have watched one of their movies, listened to their music, bought a t-shirt (or pair of Mickey ears *hint, hint*), or even gone to visit. That’s right, the 2016 World’s Most Powerful Brand is Disney. I recently took a trip to Disney World and got to see […]
As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]
If you do a Google search for “lead management software,” chances are you’ll find results with ties to marketing automation. It’s no secret many growing organizations move to a marketing automation platform due to the overwhelming volume of inquiries, or leads, they receive on a daily basis. However, can marketing automation do more than manage leads […]
Marketing Automation, Social Media
How to Maintain Social Media Engagement Through the Customer Lifecycle
It’s difficult for companies of all sizes to successfully utilize social media as an engagement mechanism – a tool that extends beyond information sharing and actually increases website traffic and further builds relationships with potential and current customers. So, here is how to maintain social media engagement with your contacts, regardless of their stage in […]
In an age where some of the recent updates to the Oxford dictionary include “awesomesauce,” “srsly,” and “hangry,” it’s easy to see how social media has played a huge influence on how we express ourselves. In fact, Facebook reports that around 4.5 billion likes are generated daily. These “likes” provide insight into our thoughts and […]
The sales process used to be linear. From MQLs to SQLs, marketers and salespeople alike practically spoke a different language – and that was just a few years ago. The sales funnel was just that, a funnel. And the weird thing about it (for me, at least) is that everything that goes into a funnel, […]
“Customer-centric” is a value that gets tossed around a lot, but have you ever thought about how to actually structure your company around the needs of your customers? Steve Jobs is someone who knows a thing or two about growing a successful business, and he does a great job summarizing his approach to being customer-centric. […]
When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to discuss your products and services via Twitter, Facebook, and review sites like G2 Crowd. They want to […]
For the sales team, it used to be about how many client lunches they had or the number of evening entertainments they scheduled within a week. Today, customers report being nearly 60 percent through the sales process before engaging a sales rep, regardless of the price point. What does this means for the modern day salesperson? The […]