It all depends on your industry and the state of your company, but different departments in your organization will say they are the ones that impact revenue growth the most. The IT department will say that it is the ability to bring new products to market that’s the key to success…Customer service will say they […]
Tag Archives: customer data
Modern marketing is heavily dependent on customer data. Much of what was once measured by outside market research groups can now be found and analyzed internally by organizations through tools and platforms such as marketing automation, Google Analytics, social media, CRM and ERP. Today, marketers have more insights into how customers are behaving in relationship […]
Do you appreciate personal attention and communication tailored to your interests and lifestyle? So do your customers. Segmenting your emails means sending each individual prospect and customer the right email, at the right time, the way they want to receive it. Whether you are already segmenting your email or are looking to get started, here are […]