Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
Tag Archives: customer attrition
Customer Relationship Management
Part Two: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. In part one of this two-part blog series, I introduced four real-life examples of how management teams respond to customer attrition challenges. In […]
Customer Relationship Management
Part One: Improving Customer Attrition Requires As Much Heart As Smart
In this two-part post, Ron Ackerman of Ackerman and Meyer Consulting will dive into the value of customer attrition and how organizations can turn an otherwise failing business into a revenue-generating machine. The Situation Three years of misses on both the top and bottom lines, customer churn exceeding $56 million annually, and continuous market share […]