In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]
Tag Archives: Customer
The concept of Hoosier Hospitality really took hold when the 2012 Super Bowl was held in Indianapolis. In fact, the people in Indy were so nice that a host from the TODAY show said, “I have never met more people that have wished me a super day, that have offered to open a door, that […]
Customer Lifecycle Marketing, Customer Loyalty Marketing, Customer Relationship Management
Building Personal Customer Relationships to Drive Brand Loyalty
When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]
Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of their customers in order to avoid predator threat and destruction. Only then can the herd expand and grow. It’s just as important to retain customers as it is to attain new ones. As Shiv Sing, Senior Vice President of Global […]
A newer version of your 7-month-old tablet or iPad is coming out in a week and you have to have it. You go to the store, find your new toy, and eventually the older version is collecting dust on a shelf. – Do not “shelve” your existing customers – Novelty is exciting but it is […]
At ROI, we have a passion for delivering excellent customer service. We don’t just listen to the customer, we strive to understand them. We aim to give substance and expand upon the “WHY” first, in order to answer the “HOW” appropriately. Before the “how” is executed prematurely, ROI’s customer support and consultation efforts promote long-term […]
There are countless benefits with the implementation of a marketing automation platform. It can save you time and money while making it easier to nurture leads or build customer profiles, for instance. However, the abundance of buzz surrounding any popular topic brings forth many misconceptions as well. Before you purchase a platform, a few marketing automation misconceptions should be cleared up to […]
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]
Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]
Most marketers today are focused on generating new leads. It’s how they are evaluated and, in many cases, held accountable to the revenue goals of the organization. However, instead of concentrating on the top of the marketing funnel, marketers today should be focusing on the customer lifecycle and how engaged customers are with their brand. More […]