Like it or not, your customers are on a journey with your brand with or without you. If you have seen The Hobbit: An Unexpected Journey, you can picture your customers and prospects behaving similarly to the excited Bilbo Baggins as he runs out of his home shouting, “I’m going on an adventure!” As modern […]
Tag Archives: CRM
Modern marketing is heavily dependent on customer data. Much of what was once measured by outside market research groups can now be found and analyzed internally by organizations through tools and platforms such as marketing automation, Google Analytics, social media, CRM and ERP. Today, marketers have more insights into how customers are behaving in relationship […]
Most of us are familiar with the show, “Are You Smarter Than a Fifth Grader,” which features adults and 5th graders in a battle of wits with seemingly elementary questions. What if instead of geography, history, math, and science, these questions featured marketing technology questions applicable to the overall success of your business? Do you […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
Customer Relationship Management, Marketing, Social Media
How Marketers Can Adapt to a Fast Churning Business Environment
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]
Customer Relationship Management, Customer Scoring, Lead Nurturing
Marketing Automation Integrates Marketing and Sales
Conventional wisdom holds marketing and sales as two distinct departments, with the marketers generating and nurturing leads and passing them on to sales when the prospect is sales-ready. While there have been clarion-calls for increased cooperation between marketing and sales team, the latest developments, especially in marketing automation, tends to blur the distinction between marketing […]
Much has been debated and written about the changing role of marketing. Regardless of your opinion on the topic, it’s clear that today’s marketing looks almost nothing like the practices of just 10 years ago.
Conventional wisdom says that acquiring new customers is six to seven times more expensive than retaining existing customers. Businesses would have to invest considerable time, money and other resources to bring in a new customer, and therefore it is in a company’s long-term interest to keep an existing customer happy! The best way to engage […]
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