Last time on this blog I talked about acquiring, converting and nurturing customers. Today, I’d like to focus on one aspect of this process: Conversion. Now, I understand everybody would like to wave a magic wand and watch users convert to buyers across the digital marketing spectrum. If such a method existed, all of us […]
Tag Archives: Conversions
Marketers strive to get more and more leads. The underlying logic is since it is customers who provide revenue, and leads bring in customers, more leads would mean more customers and hence more revenues. However, more does not always mean better. The quality of the lead or the revenue a lead ultimately brings in matters […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
How Twitter Helps B2B Marketers
Twitter, with an estimated user base of 200+ million users, now ranks amongst the most popular social media channel. More and more people now use tweets to express themselves or broadcast their messages, and marketers have joined the bandwagon big time. Marketers use social media in two ways: to spread the word about their products […]
Customer Lifecycle Marketing, Customer Relationship Management
Marketers Look at Teleprospecting to Nurture Leads
Marketers who engage in prospecting, nurturing and conversion should take another look at teleprospecting. Optimizing one’s use of time is a priority for today’s marketers who are hard pressed to deliver results. One of the biggest time drainers is engaging with tons of generated leads. While the need to engage and nurture with leads to […]
The sheer scale of operations has made analytics an integral part of marketing campaigns. However, many marketers have not yet realized this fact, probably a legacy of the old pre-Internet days when the Unique Selling Proposition (USP) of the marketer was the ability to create a catchy tagline or clever promos, and rely on gut […]
Any marketer worth their salt understands the importance of nurturing leads to drive conversions. However, what many marketers do not realize is that there are no one-size-fits all solutions to lead nurturing. Applying the same lead nurturing strategy to all leads does not work. Success depends on identifying the category or type of lead and […]
Generating leads counts for nothing if leads do not convert to revenue. The responsibility is on marketers to drive them to convert. This is very important in today’s competitive world where marketers are hard pressed to deliver more results with fewer resources. Forrester Research estimates that 47 percent of B2B marketers close fewer than 4 […]