Lifecycle marketing provides new perspective and return on investment, but only with the necessary due diligence. Creating a solid, yet flexible marketing strategy that deeply integrates business functions isn’t easy, but it’s a necessary shift to measure true customer conversion rates. The most common barrier I see as a Client Success Manager, is integrating email […]
Tag Archives: Conversion
In the age of hyper-competition, retention counts. When prospects can relate to a brand or associate something positive with it, they will respond to an engagement initiative. Delivering top notch service and engaging the customers on their terms is vital. But, marketers also have to go all out to ensure that the brand lingers in […]