Good content is the key to success in a highly competitive marketing landscape. Marketers now place a premium on high quality content, which lets them better engage their customers and improve visibility through better search rankings. But what makes good content? Content that appeals to one consumer will not necessarily appeal to another, even if […]
Tag Archives: Content marketing
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
B2B Marketers Embrace Social Media in a Big Way
While B2B marketers lagged behind their B2C counterparts in the use of social media, this gap is now narrowing and social marketing has taken over a large majority of all industries. 93 percent of the B2B marketers who participated in the survey leading to the 2012 Social Media Marketing Industry Report used social media for […]
Customer Lifecycle Marketing, Customer Relationship Management
Social Media Engagement Becomes the Top Tactic Adopted by B2B Marketers
The Content Marketing Institute has released its 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report. The highlight of the report is the revelation that social media marketing has now displaced articles on the company website as the most commonly used tactic by B2B marketers. 83% of all B2B marketers now use the social […]
Marketing automation software is an incredible tool. And, yes, it makes a marketer’s life easier. But, don’t let yourself fall into the trap of considering it to be an end-all solution. Marketers who consider their work done when they have an automation software in place are in for a rocky ride. The most crucial part […]
Content marketing is the new “king” of B2B marketing efforts. However, successful content marketing requires marketers to adopt effective content curation techniques. That means finding, organizing and sharing the relevant information to the right audience when they’re hungry for it. This is a basic requirement for lifecycle marketers looking to develop new leads or engage […]