“B2B marketing and social media are so dumb. It is literally the most boring waste of time ever. I remember when I interned for Lids marketing, and their B2C marketing was so much more fun because you are actually allowed to have a personality and some fun.” When discussing our careers, this line came flowing out […]
Tag Archives: Content marketing
It’s that time of year again. Everyone’s posting what worked (or didn’t work) in 2015 and what to expect in 2016. We’ve done this in the past, asserting 2015 will be the year of data driven marketing, and whether or not it was or wasn’t doesn’t really come up again. So let’s change it up. […]
Every day here at PERQ, our salespeople make tons of phone calls and send out lots of e-mails to current and prospective clients all over the country. It’s a tough job, but somebody’s gotta do it — and they do it extremely well. Like most organizations our size, we invest in a Customer Relationship Management […]
One of the primary goals most marketers in the twenty first century share is driving website traffic. It’s not lost on any of us that the more people we can get our goods and services in front of, the more likely we become to convert anonymous visitors into identified, and qualified leads into customers. The […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]
Content Marketing, Customer Lifecycle Marketing, Customer Relationship Management
4 Truths About B2B Content Marketing
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.) Today’s B2B buyers are […]
2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over time into the community-based event characterized by trick-or-treating that we’ve all come to know and love. However, it is believed to have originated with the ancient […]
We no longer experience the digestion of Internet content the way it was once delivered – back when the Internet solely gave us white backgrounds with paragraphs of Times New Roman text pasted on top. If you aren’t integrating graphics into your social media posts, blogs, or website content, it’s time to fix the flux […]
The average spend of a repeat customer is a 67% more than a new one but marketers are, in general, still evaluated on the number of leads they are able to generate day after day, quarter after quarter. So how can marketers and salespeople alike win new business but also engage customers in meaningful interactions that […]