To say blogging has “caught on” may be the understatement of the century. In fact, according to an infographic shared on Digital Buzz, two million blog posts are written and published every 24 hours. While not every one of those may be on the same topic as your latest post, it’s still an outstanding number […]
Tag Archives: content creation
2015 has seen more content creation than ever before – 70% of marketers today are creating more content than last year. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. How can you create the […]
Content Marketing, Customer Lifecycle Marketing, Customer Relationship Management
4 Truths About B2B Content Marketing
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.) Today’s B2B buyers are […]
“People read what interests them. Sometimes, it’s an ad.” Marketing pioneer Howard Gossage died in 1969, but his message is fundamental to understanding what content marketing is, and sometimes even more importantly, what it is not. This basic distinction between traditional, interruption-based advertising, and the audience-centric content marketing solution is key to understanding how you […]
Customer Lifecycle Marketing, Customer Relationship Management
SEO Should Not Always Be the Goal of Good Content
Good content is the key to success in a highly competitive marketing landscape. Marketers now place a premium on high quality content, which lets them better engage their customers and improve visibility through better search rankings. But what makes good content? Content that appeals to one consumer will not necessarily appeal to another, even if […]