If you’re like me and you utilize sites like Orbitz or Travelocity to search for good deals on travel, you likely heard about Orbitz’s new loyalty program last week. Instant Gratification Members of the program will earn “Orbucks” for hotels, flights and vacation packages, and redeem them immediately for hotel stays. President of Orbitz.com, Chris […]
Tag Archives: Communications
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Marketers Need to Master the Mobile Space
I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. Filling out online forms and reading blogs or articles that were not formatted for mobile users is extremely difficult on any phone, but my hope is a larger screen will help with that. Obviously, I’m not the only one browsing […]
As consumers we want to connect with brands we believe to be real, engaging and honest. Everyone wants what I like to refer to as the “Norm Affect.” There’s something special about walking into your favorite coffee shop, boutique or restaurant and the staff knows your name. I discussed in another recent blog post the […]
If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the user to see new emails at a glance within each category. This better allows the user to read their emails at their convenience. In the […]
Customer Lifecycle Marketing, Customer Relationship Management
Using Audience Segmentation for Better Engagements
Among the various marketing communication strategies in place, audience segmentation has proven very effective in delivering relevant communication or the right communication to the right people. Delivering communication that people really care about improves engagement and increase conversion rates. Audience segmentation is in essence harvesting the data on hand to profile the intended audience of […]
Today’s customers are highly aware and leverage the Internet to scour information. Sirius Decisions estimates that B2B buyers are already 70 percent through the buying process before they contact the vendor. To retain customers in such a fluid environment marked by fleeting customer loyalties, marketers need to nurture valuable relationships with prospects. So, how do […]
The equation is simple: customers + engagement = revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization […]
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive. We ran a test and realized a significant increase in campaign performance. I’d […]