The onus is on marketers to keep incoming leads engaged. Generating leads, and not engaging them, or engaging such leads improperly, is an exercise in futility as such leads would most likely move elsewhere. The way to engage leads and turn them into sales ready opportunities is through innovative marketing communications. Content that engages the […]
Tag Archives: communication
Marketers are hard pressed as ever in today’s competitive business environment to increase their returns on investment (ROI) for every marketing dollar spent. Increasing the quality of the leads is one way to ensure a high conversion rate for the leads generated, increasing the efficiency of the marketing efforts and the ROI. Lead scoring allows […]
Customer Lifecycle Marketing, Customer Scoring, Lead Nurturing
Lead Quality Matters More Than Lead Quantity
An evolved marketplace presents a challenging environment for marketers. An increase in competitive pressures corresponds with an increasing number of bad sales leads. Bad sales leads are the direct result of the sourced leads not being a fit for the organizations, or having expectations different from what the organization can deliver. The responsibility is on […]
Customer Lifecycle Marketing, Customer Relationship Management
How to Get the Most Out of Agile Data Management
With marketers and brand managers realizing the potential benefits of agile data management, the race is on to implement such practices across the board. Although the concept is simple enough, implementing it is easier said than done. The mistake many managers make is being obsessed with the technicalities of the concept. Agile data management is […]
While most professionals understand the need to engage the customer, very few actually manage to get it right. Whether you are interacting with your customers via social media, live chat, customized emails, or phone calls, successful customer engagement depends on the following three factors: Relevance: The key to successful customer engagement is the relevance of […]
50 percent of qualified leads do not take any action immediately and have to be nurtured to make a purchase. But leads have to progress through the different stages of the marketing lifecycle, and from the marketer’s perspective, faster is better. One significant way marketers make this happen is through accelerator campaigns. Accelerator campaigns attempt […]
According to the December 2010 Global Marketing Leadership Online Survey, marketers assign top priority to acquiring new customers (65 percent), increasing brand awareness (40 percent) and improving ROI on marketing interventions (39 percent). Customer loyalty continues to rank well below its actual worth in this misaligned hierarchical representation of marketing priorities. But the changing business […]
In the age of hyper-competition, retention counts. When prospects can relate to a brand or associate something positive with it, they will respond to an engagement initiative. Delivering top notch service and engaging the customers on their terms is vital. But, marketers also have to go all out to ensure that the brand lingers in […]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Customer Lifecycle Marketing, Customer Relationship Management
Use Exchanges and Refunds to Your Advantage
The online marketplace is becoming highly glutted and increasingly competitive. So, what makes an e-business more attractive? The answer is obviously providing a better customer experience. But, with technology helping to level the playing field, how can you beat the customer experience that a competitor provides? A February 2012 survey conducted by UPS and comScore of more than […]