Whether applying timeless rules or today’s news, better marketing comes from good writing. Below are a handful of ways to power up your writing for marketing purposes. Who are you? Evoking a classic song by The Who, today’s prospect doesn’t care about you; the prospect cares about what you can do for him/her. When appealing […]
Tag Archives: communication
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Marketers Need to Master the Mobile Space
I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. Filling out online forms and reading blogs or articles that were not formatted for mobile users is extremely difficult on any phone, but my hope is a larger screen will help with that. Obviously, I’m not the only one browsing […]
As I mentioned in a previous post, the Internet has forever changed the way in which we share our experience with a brand or company. Likewise, it’s changed how organizations are able to collect feedback from customers, analyze it and gain valuable insights. The social conversation between brands and their customers is now just as […]
As consumers we want to connect with brands we believe to be real, engaging and honest. Everyone wants what I like to refer to as the “Norm Affect.” There’s something special about walking into your favorite coffee shop, boutique or restaurant and the staff knows your name. I discussed in another recent blog post the […]
Recently I received an email from Pandora, the Internet radio provider, that really caught my attention. In the email, Pandora offered a look back at my “musical journey” and reminded me, “it all started with The Smiths Radio.” Instantly, I was reminded of my first Pandora station, why I chose The Smiths to kick off […]
If you are a Gmail user, you may have noticed a new tab format rolled out earlier this summer. The new format separates received emails into categories and allows the user to see new emails at a glance within each category. This better allows the user to read their emails at their convenience. In the […]
Recently, I introduced how Right On Interactive scores leads and customers in 3D. We’ve discussed the important roles both profile and engagement play in 3D scoring so now it’s only appropriate to dive into the last piece of the equation: lifecycle stage. It’s not enough to score leads and customers based upon their profile fit […]
Ask your sales, marketing and client success teams to define a typical customer for your organization and you’ll receive at least three different answers. As I wrote last week, big data can help build your customer profile (assuming it’s good data) as well as your ideal customer profile as they may not be the same. […]
Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]
Last month I had the pleasure of collaborating with Gary Galvin of Galvin Technologies on our webinar, “Using Data & Content to Find the Ideal Customer.” Galvin Technologies is a full-service web and software company whose services are to provide effective web design and development, web strategy along with custom software application development. It’s always interesting to work with subject matter experts from other […]