Marketing automation software is an incredible tool. And, yes, it makes a marketer’s life easier. But, don’t let yourself fall into the trap of considering it to be an end-all solution. Marketers who consider their work done when they have an automation software in place are in for a rocky ride. The most crucial part […]
Tag Archives: communication
Customer Lifecycle Marketing, Customer Relationship Management
The Importance of a Seamless Touchpoint Experience
Customer experience is considered a top strategic priority by 93% of the respondents in a Forrester’s Q4 2011 Global Customer Experience Peer Research Panel Online Survey. With the multitude of touchpoints available today, most customers are often split between the many choices. Most often, they end up accessing the internet using the touchpoint that is […]
Is the drive to apply quality management tools always a good thing? Not always, as many organizations have found out the hard way. Most of the popular quality matrices, such as Six Sigma, focus on standardization and averages. While this makes sense in a factory or plant layout when dealing with inanimate materials, application of […]
Customer Lifecycle Marketing, Customer Relationship Management
Successful Engagement Strategies in a Customer Centric World
Today’s customers meet marketers on their own terms, and expect to receive a high level of professionalism and real-time commitment. The modern marketer needs to succeed under these new engagement paradigms, where the customer is in control and very often makes new demands at the point of engagement. Success often depends on personalization, relevance, and […]
Conventional wisdom says that acquiring new customers is six to seven times more expensive than retaining existing customers. Businesses would have to invest considerable time, money and other resources to bring in a new customer, and therefore it is in a company’s long-term interest to keep an existing customer happy! The best way to engage […]
Customer Lifecycle Marketing, Customer Relationship Management, Customer Scoring, Lead Nurturing
The Key Challenges of Nurture Marketing
Understanding the basics of lead scoring and lead nurturing will take your success as a marketer to the next level. When scoring leads, some prospects could invariably score high based on the need for the product or service that is offered – but, at the same time, they could rank low on the chance of […]
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it […]
Technology has changed the way customers buy. Not only do prospects and customers have information at their fingertips that allow them to make informed decisions, but they also have the convenience of shopping online, or having the “shop” come to them. Welcome to the age of the educated buyer. Many marketers try to engage the […]
Think of your professional engagements – especially lead nurturing – like you would a personal relationship. No amount of promotional emails or attempts to engage your prospects or customers work, if the other party simply isn’t interested. Nobody wants to offer the ring, unless you’re sure the recipient will say yes. So, it would seem […]
Lead scoring is one of the fundamental aspects of marketing automation. In the traditional sense, lead scoring enables you to qualify leads based on their interest in your product or services. The lead score would then go up or down based on the status of your relationship with the customer. Right On Interactive (ROI) takes […]