You’ve heard it before: one size doesn’t fit all. Just because you provide a product or a service that can help businesses grow, doesn’t mean every business out there is worth going after. Marketing and sales teams alike need boundaries or guidelines. Who are we calling? Who are we trying to reach? Without this focus, […]
Tag Archives: Campaigns
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]
I recently came across an example of the future of strategic digital marketing. A friend of mine (we’ll call her Amanda) is a trendy young professional in Chicago. I always find her to be on the cutting edge of marketing and she just made a Facebook post that I find intriguing: Is it a bad […]
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]
There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money. However, engagement can’t be the end all be all of content creation goals. Your content has to help you retain audience, and keeping audience helps […]
Difference makes the world go around. I frequently remind myself this world would be very boring place if we were all the same. Lifecycle marketing strives to recognize, accept and celebrate customer differences. Long gone are the days where it’s considered sensible to market with blind eyes, assuming all customers want the same information, at […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
Email marketing is still at the heart of most marketing communication plans. In addition, most brands have gone social as the popularity of social media grows year over year, with customers increasingly using different social media channels daily. Not to mention, dekstops and laptops are giving way to mobile devices, such as tablets and smartphones. […]
Customer Lifecycle Marketing, Customer Relationship Management
The Importance of Investigative & Predicative Analytics in Customer Engagement
The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they […]
Today’s digital marketer has many ways to reach consumers and conversely, consumers have many ways to access information. While these evolving channels offer marketers a wealth of information to understand customers better, it also raises fresh challenges – mainly potential customers now expect marketers to communicate with relevant and smarter messages to them. Success depends on the marketer understanding […]
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