When I think of A/B testing the concept reminds me of when I was a little kid at Meijer with my siblings. Sometimes we would get to pick out candy in the checkout aisle and it was always between two different family favorites: Skittles and M&M’s. My brother would always go with the Skittles while my sister would […]
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Mobile devices are soaring in popularity, and this has its impact on email engagement and deliverability as well. More people are now opening their email and reading email messages from their mobile devices, rather than from immobile desktops or bulky laptops. In fact, according to Litmus, 47% of email is now opened on a mobile […]