Years ago I ventured to the closest IKEA® to Indianapolis, just outside of Cincinnati, and purchased loads of new furniture for our family room, basement, and office. From console tables to bookshelves and even hiding spaces for Avengers, Transformers, and Batman, I thought I had all my bases covered. “Finally, everything will have its own […]
Tag Archives: buyer journey
Customer Lifecycle Marketing, Customer Relationship Management
How Indy Tech Companies are Building Customer Relationships
Uber. A word that has been established in the minds of travelers whether they are traveling from the suburbs to downtown, or to the airport. It has taken Indianapolis by storm. Uber is an app that you download on your phone, allowing you to connect with a driver in minutes. The driver will then pick you […]
If you’re in a sales or marketing profession, you’ve probably heard the word “smarketing” more than a few times this past year. It’s gimmicky, for sure, but is there a deeper meaning? Is smarketing something your business should embrace? Some have suggested that marketing is really just sales drawn out over a longer period of […]