Picture your closet; inside is an array of shirts from throughout the years. Some fit great, but others are too small, worn-out, or have holes in them. You wouldn’t even consider wearing the shabby, worn-out shirt in public anymore. However, you originally purchased these garments for a couple reasons: (1) its functionality and (2) […]
Tag Archives: Business
Successful marketing is about more than winning clients. Lifecycle marketing and customer experience play a huge role in marketing success. It’s not just about winning a customer; it’s about that customer’s experience in their journey with your brand. Winning the customer is only the start of that journey. From there, it’s all about engaging and […]
Customer Lifecycle Marketing, Customer Relationship Management, Social Media
Twitter Marketing: Shorter the Tweet, Better the Spread
The saying “brevity is the soul of wit” has relevance in marketing today. Research has found the average person’s attention span is about 9 seconds, and it’s no coincidence that is also the average length of a sound bite in the news media. In print, this translates to about 23 words. This means a micro-blogging […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
B2B Marketers Embrace Social Media in a Big Way
While B2B marketers lagged behind their B2C counterparts in the use of social media, this gap is now narrowing and social marketing has taken over a large majority of all industries. 93 percent of the B2B marketers who participated in the survey leading to the 2012 Social Media Marketing Industry Report used social media for […]
What makes an engaging brand? In the world of social media, Facebook has taken the cake in terms of claiming customers. Organizations like Facebook and Twitter are successful because they have added the secret sauce – they’ve figured out how to get their users to come back repeatedly. This is in part due to the […]
Customer lifecycle marketing enables your business to win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers. Of course, everyone wants to see their business succeed in these ways. However, most marketing automation solutions focus solely on lead acquisition, which is only one ingredient in the more robust recipe for […]
If you’ve witnessed the internal battle between marketing and sales in an organization – the lack of alignment and cohesion between the two teams – you’re not alone. This is an issue as old as business itself and, while there have been many approaches to encourage efficiency (do the terms “marketing funnel” and “sales funnel” […]