When I first started working in marketing technology, I engaged with clients via telephone, email, online and face-to-face meetings. That’s how they preferred to communicate with us, so that’s how we made ourselves available to them. Nowadays, customers have the ability to discuss your products and services via Twitter, Facebook, and review sites like G2 Crowd. They want to […]
Tag Archives: brand relationship
Customers + Engagement = Revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization does not rely most […]