We all take a journey as we embark on any new relationship. From personal to professional, journeys usually start with some sort of introduction and then involve the ups and downs of being close to someone or something. For instance, even the happiest of married couples can recall times when they felt challenged. The same […]
Tag Archives: brand loyal customers
We are the marketing obsessed. We judge the effectiveness of billboards on our drive into work. We know the latest viral videos and use meme-speak in daily conversation (“listen, Linda, listen!). We know we should be blogging more, tweeting more, engaging more, and most of all creating more focused marketing campaigns. I hear your deep sighs […]
Customer Loyalty Marketing, Marketing, Social Media
Social Media Engagement that Drives Customer Loyalty
Here’s a startling fact, even though customers require a response, 5 in 6 requests made by consumers on social media go unanswered by brands (Sprout Social). “So what?” and “who cares?” may be what you’re thinking. Social media is a tool for broadcasting your brand message and should not be used as a customer service tool, […]
Do you care more about getting new business or retaining existing customers? If you are every marketing professional I have ever consulted with, your answer is immediately and unequivocally – BOTH! But how can we, as marketers, attract and create loyal customers simultaneously? Customer brand loyalty and brand referrals are at an all time low. […]
Like a sheepherder that feeds, tends, and guards his flock, businesses must take care of their customers in order to avoid predator threat and destruction. Only then can the herd expand and grow. It’s just as important to retain customers as it is to attain new ones. As Shiv Sing, Senior Vice President of Global […]