“Warning: the following contains real-life examples of data hygiene with your email subscriber list and subscription center practices. Some marketers may find these actions disturbing. Intended for mature audiences only.” In business and marketing alike, big numbers are typically better. We all want more leads, Twitter followers, Facebook friends, LinkedIn connections, and subscribers. I have […]
Tag Archives: best practices
Leonardo DiCaprio won an Oscar Sunday night. It had been a long time coming for this talented actor, but Leo did finally win his coveted golden statue. Do you ever feel like you are being “Leo’d” from time to time with your email marketing performance? You are probably convinced that your email design, subject line, […]
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]