All customers are alike. If a person or business is interested in working with your business, they must be exactly like other people and organizations you’ve worked with in the past. In fact, their lifecycle, or journey, with your brand will be no different than all of your other customers’ paths. Oh, and that message […]
Tag Archives: B2C marketers
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]
As consumers and organizations alike venture into new channels such as mobile and social media, the once linear purchase path is breaking into an assortment of touch points that have very little do with marketers. The time has come for marketers to walk away from the traditional marketing funnel and pursue a new approach that […]
There seems to be an increasing focus when dealing with content creation on engagement, and rightfully so. To be blunt: Creating uninteresting content is a waste of time and money. However, engagement can’t be the end all be all of content creation goals. Your content has to help you retain audience, and keeping audience helps […]
The Direct Marketing Association has been advocating the value of email marketing for years, noting on average, for every dollar spent marketers see a return of more than $40. There are a number of reasons for this. Most notably, email offers the ability to not only reach a vast number of people, but also to […]
Loyalty marketing is an approach to marketing that is focused on growing and retaining existing customers through incentives or rewards. Take a look at your keyring. Chances are you have some loyalty membership cards next to your car keys. Whether you join loyalty programs to earn discounts and free products or you just like the emails with additional […]
What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]
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