I am a what some people refer to as a “rabid” sports fan. I am also a lover of random statistics. Most dear to my heart on the sports front is my alma mater, Purdue University, and its basketball team. AJ Hammons is one of the best centers in the country, but he is not […]
Tag Archives: b2c companies
Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]
It can feel a lot like the popular 2005 game show, Deal or No Deal? In front of a live studio audience you’ve come with a strategy but, in the end, hope that luck is on your side as you begin guessing which briefcases are of highest value. You could end up with a million […]
Is your company trying to shorten their sales cycle? Are they striving to generate new business while retaining current customers? Right On Interactive is now introducing its newest E-book: Lifecycle Marketing 101: What Every B2B Marketer Needs to Know About CLM! With this ebook, B2B marketers, senior executives, sales enablement professionals, or those seeking to know […]
As marketers, it’s our duty to have a social media presence. The company, various branches of the brand, the CEO, and often the communications team all need a platform to share timely and relevant updates with their audience. Facebook, LinkedIn and Twitter have steadily remained the most popular platforms for B2B and B2C companies; however, […]