I recently met with a college classmate of mine who started a new job working on a client success team with four other folks. All of them, he explained, have different areas of expertise and focus on the same group of clients. As the account manager, he leads the team, which consists of technical support […]
Tag Archives: B2C
Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying and managing a campaign for any organization (B2B or B2C) can be time consuming and stressful. Particularly if the C-suite is looking for an immediate […]
So it’s a new year and we’ve all started working out, eating right, and planning to maybe find that special someone (I’m talking about you eHarmony commercials!) but what about professional goals? As I have been working with customers who are wrapping up 2014 and outlining their 2015 marketing strategies, I have realized several areas that […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
Customer Relationship Management, Marketing, Social Media
How Marketers Can Adapt to a Fast Churning Business Environment
The world of marketing is in a continuous state of churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. For instance, the traditional concept of marketing striving to solely generate leads is now obsolete. It’s not enough for marketers to adapt to change. We need to embrace change as a […]
Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college and throughout our careers. Companies even grow with regards to their employee count, office size and even, most importantly, revenue. However, there is one type […]
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over time into the community-based event characterized by trick-or-treating that we’ve all come to know and love. However, it is believed to have originated with the ancient […]
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring you marketing success or your money back! Said no one. Ever. But, like a moth to a flame, marketers flock to the new, shiny object […]
Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered at a glance thanks to a certain percentage known as the conversion rate. What are conversion rates? Recently in Forbes, contributor Dave Lavinsky defined conversion rates […]
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]