Growth is a word we use throughout our lives. We grow from infancy to childhood and, much to our dismay, into teenagers and adults. We learn and grow in school, college and throughout our careers. Companies even grow with regards to their employee count, office size and even, most importantly, revenue. However, there is one type […]
Tag Archives: B2B
It’s October 31st and you know what that means… it’s All Hallows’ Eve or as we most commonly refer to it, Halloween. This personal favorite holiday of mine has evolved over time into the community-based event characterized by trick-or-treating that we’ve all come to know and love. However, it is believed to have originated with the ancient […]
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]
Customer Lifecycle Marketing, Marketing Automation
The difference between Marketing Automation and Lifecycle Marketing
I started this internship completely unaware of the difference between marketing automation and lifecycle marketing. Coming from a farm background, I really only have a rudimentary knowledge of marketing from classes I have taken in college and a summer internship in Indianapolis. A month in and wealth of information later, I am starting to understand […]
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
Client success management is about customer development, retention and expansion. It’s about actively managing customer relationships to increase engagement while making sure the customer is taking full advantage of the company’s services. A client success manager must build strong relationships with their clients and become their trusted adviser. This will build customer loyalty. Client success […]
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring you marketing success or your money back! Said no one. Ever. But, like a moth to a flame, marketers flock to the new, shiny object […]
Marketers today are evaluated on numerous objectives and goals. While most organizations are clamoring for “more leads” they are also critical of the quality of these leads, which can be deciphered at a glance thanks to a certain percentage known as the conversion rate. What are conversion rates? Recently in Forbes, contributor Dave Lavinsky defined conversion rates […]
Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause […]