Source: wikipedia.org/wiki/Bad_Blood_(Taylor_Swift_song) In case you live under a rock, Taylor Swift has been on a bit of a roll recently. “Bad Blood” won a VMA award for music video of the year. Her album, 1989, just won a Grammy for album of the year. So in the spirit of two of my favorite songs on 1989, […]
Tag Archives: B2B sales
(Photo: http://www.heinz.com/) The fastest wiener dog is not always the best wiener dog. The fastest lead to convert is not always the best lead. I’m sure by now, most of you have seen the Heinz ketchup commercial depicting a stampede of dachshunds wearing hot dog costumes. These pups race across an open field to a […]
Customer Lifecycle Marketing, Marketing Automation
Sales Tips For Every Customer Lifecycle Stage – Part II
Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap: we live in an age where we expect content to be relevant and personalized to us. For instance, first time buyers will need basic product information, […]
Customer Lifecycle Marketing, Marketing Automation
Sales Tips For Every Customer Lifecycle Stage – Part I
Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we expect and demand a personalized and relevant experience. Does everyone in our sales pipeline and our customer base deserve the same monthly newsletter? Logically, we […]
I am a big fan of LinkedIn and have been using it for several years. Through my LinkedIn network, I can find over 11 million business people (company, title, location, groups, etc.) I think it is a goldmine for any B2B focused organization. Someone asked me last week how they should go about using this […]
I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person. All of which is useful to help me build a better relationship with them. Organizations should discuss the importance of leveraging the information that is often provided […]