Your marketing team spends a lot of time (and money) to attract potential customers. Your business development team spends a lot of time on winning new business for your company. But is your company putting forth those same efforts to keep customers? Reducing customer attrition, or churn, should be the focus of any organization, regardless […]
Tag Archives: B2B organizations
Modern marketing is heavily dependent on customer data. Much of what was once measured by outside market research groups can now be found and analyzed internally by organizations through tools and platforms such as marketing automation, Google Analytics, social media, CRM and ERP. Today, marketers have more insights into how customers are behaving in relationship […]
OK, I’ll admit it. I’ve worked in marketing for nearly 10 years and I’ve never experienced real sales and marketing alignment until now. Sure, I’ve worked with sales leadership, communicated clearly [and often] and even attended sales meetings and training; but, really… we were never working together. I remember conversations with sales leadership saying they […]