What better way to celebrate Halloween than by discussing the scariest question I’ve ever heard in my years of working with technology and higher education… “Do you use email?” (Insert screams of terror here) I typically create marketing content on customer lifecycle marketing, marketing automation, lead scoring, email marketing, campaign management, big data, and the […]
Tag Archives: B2B Marketing
Customer Lifecycle Marketing, Customer Relationship Management, Lead Nurturing
Marketers Need to Master the Mobile Space
I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. Filling out online forms and reading blogs or articles that were not formatted for mobile users is extremely difficult on any phone, but my hope is a larger screen will help with that. Obviously, I’m not the only one browsing […]
The world of marketing is in a state of continuous churn. Changes in customer behavior bring forth new paradigms by the day, rendering previous ones obsolete. It is not enough that a marketer simply adapts to change. They have to embrace change as a routine, and more often than not, implement change in real-time. The net […]
Customer Lifecycle Marketing, Customer Relationship Management, Marketing Automation
What 2013 Holds for the B2B Marketer
The world of marketing is at an inflection point as digital marketing becomes increasingly critical to today’s businesses. The focus of marketers in the new digital age is to leverage data and social connectivity to create brand advocates. More and more marketers tap into social insights, which allow them to conduct effective campaigns and promotions […]
This morning was a crisp fall day in Indianapolis. I grabbed my favorite jacket off the banister and headed out the door. As usual, putting on that jacket takes me back to when and where I bought it. Why? Because buying the coat wasn’t just a transaction, it was an experience. My wife and I […]
What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc? We were asking these questions of our own lead nurturing campaign at Right On Interactive. We ran a test and realized a significant increase in campaign performance. I’d […]