Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey. The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more […]
Tag Archives: B2B Marketing
Today, while many marketers say that LinkedIn is the platform of choice for B2B marketing, Twitter is not far behind. But what about Facebook for B2B marketing? In today’s digital landscape, Facebook can’t be ignored. It carries the ability to connect with prospects and customers in meaningful and important ways. Social media has been used […]
In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]
In the midwest, the month of May typically brings a mix of sunshine and lingering “April showers,” resulting in a mix of spending time outdoors, but also jumping around and dodging puddles. This rain/shine parallels how client success manages customer relationships. When a client first purchases a new product, it’s like taking a hike on a nice sunny day. […]
Over the past year, we saw trends in content creation continue to rise with 72% of B2B marketers focused on creating engaging content as a top priority. Creating meaningful and rich content is a key foundation to great marketing. In today’s viral age, there are many media channels to choose from when targeting customers with content. […]
Does your B2B sales team complain that the marketing leads are cold, dead fish? Is Marketing frustrated that leads seem to disappear in a black hole? One of the liveliest discussions among b-to-b sales and marketing teams is how leads are going to be efficiently and effectively managed. In this article, you will learn how to create a […]
When it comes to social media, consumer-facing businesses jumped in head first with profiles on Facebook, Twitter, Instagram, Snapchat, and so on (yes, there are more). Meanwhile, business-to-business organizations, or B2B companies, held back and waited for a big brand to dip their toes in the water first. Gradually, businesses have created Facebook pages and […]
(Photo: http://www.heinz.com/) The fastest wiener dog is not always the best wiener dog. The fastest lead to convert is not always the best lead. I’m sure by now, most of you have seen the Heinz ketchup commercial depicting a stampede of dachshunds wearing hot dog costumes. These pups race across an open field to a […]
“B2B marketing and social media are so dumb. It is literally the most boring waste of time ever. I remember when I interned for Lids marketing, and their B2C marketing was so much more fun because you are actually allowed to have a personality and some fun.” When discussing our careers, this line came flowing out […]
As the end of 2015 draws near, we tend to do quite a bit of reflecting on the past year. What worked, what missed the mark, who did a great job, who needs to kick it up a notch, and so on. For a B2B company like Right On Interactive, we tend to spend more […]