Peyton Manning currently resembles an old, Western cowboy riding into the proverbial sunset that is Super Bowl 50. Many of my friends and colleagues here in Indianapolis (given that the Colts were eliminated long ago) are pulling for Peyton to muster what little strength and energy he has left in that 39-year-old body for one […]
Tag Archives: B2B content marketing
With Facebook, Twitter, LinkedIn, blog websites, and other online platforms, there is a lot information to sift through as a consumer. As a marketer, even if you do have a content marketing strategy in place, the information you are distributing may not be connecting with your audience the way you predicted. According to Demand Metric, […]
Content Marketing, Customer Lifecycle Marketing, Customer Relationship Management
4 Truths About B2B Content Marketing
A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.) Today’s B2B buyers are […]