Tag Archives: automated email campaigns

Numbers mean stuff: Get real with your email reporting

email reporting

I am a what some people refer to as a “rabid” sports fan. I am also a lover of random statistics. Most dear to my heart on the sports front is my alma mater, Purdue University, and its basketball team. AJ Hammons is one of the best centers in the country, but he is not […]

Why You Should Automate Marketing Campaigns

ROI-Campaign-Builder

For many marketers, gaining new opt-ins to receive email marketing campaigns is a priority and major focus. It’s necessary to constantly grow emails lists as, inevitably, contacts change jobs, email addresses, and unfortunately, unsubscribe. However, once new opt-ins are captured they are more often than not thrown into the middle of a campaign instead of starting […]