With marketers and brand managers realizing the potential benefits of agile data management, the race is on to implement such practices across the board. Although the concept is simple enough, implementing it is easier said than done. The mistake many managers make is being obsessed with the technicalities of the concept. Agile data management is […]
Tag Archives: Agile data management
Customer Lifecycle Marketing, Customer Relationship Management
How Agile Data Management Enpowers Everybody
Information is power, especially when success in this day and age depends on quick access to information. Everyone, ranging from top-level strategists, market research teams, product development task forces, to technical support and contact center staff need real-time data at their fingertips to achieve their business goals. Agile business intelligence reflects this new approach to […]