Do you segment your email lists? Email segmentation is the process of dividing your data into highly targeted lists based on the criteria you define. As a result, personalized messages are more relevant to the recipient. But many marketers are still hesitant about using it. CMOs that fall behind don’t realize that email segmentation increases […]
Tag Archives: Advanced segmentation
When you’re first starting out in the lead generation game, attracting the right types of prospects can be quite difficult. Depending on the nature of your business, you might find yourself casting a really large net (Ex: Targeting businesses in a particular region you focus on) or casting a smaller net (Ex: Targeting businesses in […]