Webinars

A New Dimension to Marketing Automation

In this webinar, you’ll discover a superior method to score, identify, and pursue sales opportunities that will close quickly, driving revenue faster into your company.

During the presentation you will learn more about Right On Interactive’s Customer Lifecycle Marketing (CLM platform), its benefits, how CLM is integrated with marketing automation, and how to use CLM to align sales and marketing to drive higher quality leads into your sales team.

Presenters: Troy Burk, CEO and Founder, Right On Interactive, Lori Grass, VP of Sales & Alliances, Right On Interactive, and Mike Davis, Principal, marketingIO (a Right On Interactive Partner).

Sales Empowerment Through Marketing Technology

It wasn’t too long ago that sales “technology” described an Excel spreadsheet, a Blackberry or Palm device, a fax machine, and (maybe… just maybe) a Salesforce.com account. Meanwhile, sales and marketing alignment didn’t exist and the majority of new business was closed thanks to face-to-face meetings.

Today, nearly two-thirds of the population in the United States now owns a smartphone, and a growing percentage of customer engagement happens digitally: According to Gartner Research, by 2020, 85% of customer relationships will be managed without customers and companies ever meeting in-person.

Hear from Brooke Crosley, president of Crosley, Inc., and Lori Grass, vice president sales and alliances of Right On Interactive, as they discuss how organizations can empower their sales teams through the use of marketing technology and, ultimately, drive revenue.

Beyond the Campaign: A Lifecycle Approach to Lead to Revenue Management

Early adopters of marketing automation have driven some great results. But many have since “hit a wall” and are finding it hard to get to the next level in marketing. Why? Well, many of the initial gains come from rooting out inefficiency and waste. Others come simply by standardizing and scaling a mostly manual process. Unfortunately, you can only pick this low-hanging fruit once. After the initial wave of success, most L2RM initiatives stall and L2RM practitioners find it increasingly difficult to raise the bar on customer acquisition, retention, and revenue, and to lower the bar on the investment necessary to drive those results.

Marketing automation can be an amazing tool to communicate with your audience, build loyalty and increase qualified leads, but if it does not drive continuous engagement at every stage of the customer journey, it is little more than a campaign management tool.

Hear from guest speaker, Forrester Research, Inc. principal analyst Lori Wizdo and Right On Interactive founder and CEO Troy Burk on how marketers can drive results from lead-to-revenue investments, graduate from automated campaigns and adopt a customer lifecycle marketing strategy.

Email Deliverability Matters – For Marketers

Marketers know the term email deliverability, but many do not know why or how it impacts their demand generation strategy or revenue. The focus on email deliverability is not new to marketers, it is just more important today than in the past as more and more organizations rely on marketing automation to deliver their essential messages to customers and prospects. What good is an email if it doesn’t reach its intended recipient? Or even worse, if you are intentionally or unintentionally ignoring opt-out requests or find yourself on the wrong side of compliance and unhappy prospects.  Email deliverability matters. Hear from email deliverability and privacy expert, Chris Arrendale, CIPM, CIPP/US, CIPP/IT and Meghan Friend of Right On Interactive, on the deliverability essentials you must know to enable a successful demand generation strategy. Webinar attendees will learn:

• Top email deliverability essentials for marketers
• Deliverability traps to avoid
• Key deliverability metrics you must track

Building Relationships and Revenue with Lifecycle Marketing

There’s a critical component of success for your business that money can’t buy: relationships. If you’re at a loss as to how customer relationships drive revenue, then consider these statistics:

• Repeat customers spend 33% more than new customers
• Referrals among repeat customers are 107% greater than non-customers
• It costs 6x more to sell something to a prospect than to sell that same thing to a customer

Join Right On Interactive founder and CEO Troy Burk and Heinz Marketing president Matt Heinz to learn not only how to build lasting customer relationships that drive revenue for your business but how lifecycle marketing can fit into your marketing strategy.

Webinar attendees will learn how to…

• Create excited prospects and customers through targeted and interesting content
• Develop relationships with contacts who are buzzing about what you do
• Use social media to build engagement and add value
• Rank prospects and customers with a “3D Scoring” approach

Marketing Automation for the Customer Journey

The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans. More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms or philosophies are equal. In this webinar, you will learn:

• How marketing automation has evolved
• How to apply the concept of marketing automation to the customer journey
• The difference between lifecycle marketing and marketing automation
• How to increase engagement by increasing activity (social, email, landing pages, etc.)
• Why lifecycle marketing is the key to sustainable success

In addition, gain a better understanding of the required fundamentals to ensuring your marketing automation program is focused on the right things and is on the path to success.

Building Engagement with Content and Lifecycle Marketing

Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely. In this webinar, discover how content and lifecycle marketing work together to engage customers, leading to loyal relationships and improved revenue with Right On Interactive and Raidious. We will discuss how meaningful content, audience segmentation and measured engagement can help organizations of all sizes and business types to attract, convince and convert more leads. Engagement drives relationships and relationships drive revenue. Register today for this webinar on March 20th at 2:00pm ET.

Discover How Lifecycle Marketing is Transforming Marketing Automation

The marketer’s world is becoming increasingly complex. Marketers need to engage across multiple channels while ensuring consistency, continually updating tactics and plans, and executing campaigns in an effort to counter increasingly fickle customer loyalties and shorter attention spans. More and more marketers now rely on marketing automation to manage their increasingly complex marketing campaigns. In fact, according to BtoB Magazine’s study, 46% of B2B marketers are currently using marketing automation. However, not all platforms are equal. In this webinar, learn how Lifecycle Marketing can…

• Integrate prospect and customer databases
• Provide advanced targeting and segmentation abilities
• Apply the concept of marketing automation to the customer journey
• Emphasize increasing engagement over increasing activity

How 1:1 Messaging Turns Student Consideration Into Enrollments

Right On Interactive recently teamed up with Fathom, a digital marketing and analytics agency that focuses on marketing higher education institutions, to present “How 1:1 Messaging Turns Student Consideration into Enrollments.” The webinar dives into proven strategies for increasing enrollment at institutions of all sizes. It also reviews how student lifecycle marketing can aid in the creation, scheduling and reporting of targeted campaigns. Lastly, the webinar covered various content ideas and calls-to-action that can be used to nurture students in each lifecycle stage — turning research into action and action into enrollments.

Using Data & Content to Find the Ideal Customer

This webinar is ideal for companies large or small, B2B or B2C, or those interested in best practices or in need of a solution today. Gary and Andy discuss how data can be captured and utilized to create highly personalized and targeted content – ultimately building the path to customer lifecycle marketing.

How Relationships Drive Revenue: ROI + TinderBox Series

Looking to drive more revenue? Well, of course you are. The real question is: how and where do you focus your resources to influence the greatest return-on-investment? That’s what the Right On Interactive and TinderBox teams set out to explore when it comes to lead acquisition, management and nurturing processes. Listen in as Right On’s VP of Business Development, Andy Clark and Marketing Manager, Lauren Weatherall with TinderBox’s Revenue Marketing Manager, Isaac Pellerin, explore how relationships drive more revenue – from prospect to proposal.

• Part One: Painting a Picture of Your Prospect – In part one, learn how to manage prospect data and create a single view of your ideal fit by answering these three simple questions:WHO are they? WHAT do they need? WHERE are they in the sales cycle?
• Part Two: The Score Tells a Story – In part two, learn how to make sense of all the numbers. We’re all capturing an increasing amount of information on our prospects. But, to truly understand who they are, what they need, and where they are in their relationship with your brand, you need to create a story out of the numbers.
• Part Three: Let’s Get Personal – In part three, learn how to evaluate the relationships with your prospects and know when the right time is to get personal.