SiriusDecisions: How Marketing Automation Has Evolved in 2013

Written by Jay Famico and published December 17, 2013 on the
SiriusDecisions Blog.

In this blog post, SiriusDecisions research director Jay Famico dives into changes impacting the marketing automation industry. Several worth noting include:

Marketplace

• Marketing technology stack
• Customer lifecycle
• New entrants

Features

• Dynamic website
• Technology ecosystem
• Marketing Resource Management (MRM)

With regards to the impact of customer lifecycle to the marketing automation industry, Jay writes,

Marketing automation vendors’ messaging has begun to change. Until recently, most vendors focused on how marketing automation can be used to drive net-new demand generation. With the exception of Right On Interactive, there was limited messaging on how marketing automation can be used to onboard new customers, engage with current customers, grow customer accounts and turn customers into advocates.

See more on the SiriusDecisions Blog.