Right On Interactive moving up, across Downtown Indianapolis

Article from IndyStar.com – October 18, 2012

Sales drive business, so Right On Interactive figured: Why not design software to help business drive sales?

After two years of design work and a few million dollars out of pocket, the small, 6-year-old Indianapolis IT firm sells a new software line that does just that.

Right On’s software can “help companies win, keep and grow customers,” said Chief Executive Troy Burk. “We’re at the right time, in the right place with the right solution.”

The market will have the final word on that, of course, but Right On’s new software indisputably launched it on a growth spurt. Staff has doubled in the past year, to 30 (seven of them software developers), while sales should double in the coming year, Burk said.

To handle its expanding self, Right On scouted out larger offices Downtown. It moves next month to 7,000 square feet in Allen Plaza, at 1 Virginia Ave.

Its new, more prominent home above Scotty’s Brewhouse gives Right On “a pretty hip, pretty cool location. We think it’s a place to attract and retain our employees,” Burk said.

Right On calls 5,000 square feet at 136 E. Market St. its home at the moment.

One Right On customer, Scale Computing of Indianapolis, said it bought Right On’s software because of its ease of use and the company’s customer-friendly vibe.

Scale’s old program for storing customer data and tracking business leads “was too complex,” said Scale’s general manager, Patrick Conte. “It was difficult to customize. It almost required a full-time administrator.”

Right On’s software, called ROI Customer Lifecycle Marketing, offers features that let Scale rank customers by importance, track their behavior on its website and social media, and slice and dice customer data in new ways, Conte said.

Conte likes the fact that Right On “is more like us,” he said. “They are a young technology company. We felt strongly . . . if anything happened, we’d be able to go to them and they would understand.”

Right On’s expansion comes as the latest sign that Downtown ranks as an increasingly popular hangout for growing tech firms. Other examples:

• ExactTarget, a competitor with Right On, has expanded within its Monument Circle offices and into two other Downtown buildings since 2009.
• Internet firm Angie’s List announced an $11 million expansion last year at its campus on the eastern edge of Downtown.
• Apparatus Technology Center opened in June at 1401 N. Meridian St.
• IT consulting firm RPM Technologies moves its staff from the Northwest side to Downtown next month.