In the marketing world today, it is vital to control your company’s content on a variety of platforms. Consider the fact that 85% of Americans are never more than 3 feet from their mobile device. These consumers are using their phones for everything from online shopping to connecting through social media. It can be a challenge for marketers to keep up and consistently post content. Luckily, there are tools and apps out there that make organizing and posting content more convenient.
TweetDeck is great example. This app allows you to schedule your Twitter activities, including scheduling tweets to publish in the future. This is incredibly convenient for marketers because it allows them to schedule their content ahead of time to be published at specific times. This is a much more convenient way to tweet out content than having to remember to publish each individual tweet at intervals throughout the day. TweetDeck makes publishing content easier and more time efficient.
While apps like Twitter and TweetDeck have made it easier for companies to get their content out to the public, they have also made it easier to make mistakes however. Scheduling out tweets can make it easier for grammatically or factually incorrect content to slip through the cracks and escape into the social media universe. Making a mistake over social media can be far more damaging than making one in person. If you say something wrong or make a social faux pas at a company party, you only embarrass yourself in front of those present. Make a mistake on social media, and your blunder can be seen by anyone with Internet access. Even if the mistake is caught quickly, the ability for content to be screenshot and shared can make the mishap permanent. This is a public embarrassment for the company, especially if the mistake is made from a company account.
This is why it is very important to be cautious when using apps like TweetDeck. You are only human, and there is a reason that “human error” is a common expression. There are couple of things to keep in mind when scheduling content to help avoid these errors:
- Check and Re-Check: The more thorough you are in checking yourself; the less likely you are to publish incorrect content. Take the time to make absolutely sure content is correct before you schedule it to be published. You might not catch it later.
- Error Response Time: If you do make a mistake, correct is as soon as possible! If an error is corrected quickly, fewer people are going to see it.
- Avoid Scheduling Pending Content: Try and avoid scheduling content that may or may not end up proving true. It doesn’t look good to publish news of a merger that ended up falling through at the last second. If you must schedule pending content, you better be prepared to delete it if it ends up proving to be false.
Scheduling tweets to be published is an easier and more efficient way to get content out to the public. The time it saves is major benefit all on its own. Just make sure you are controlling the content you schedule.
