WHAT IS Over-The-Top (OTT) Advertising?
Reach Your Audience on Streaming Platforms
Match IP addresses to your database list of names and street addresses and showing your display, native or video ads only to those people, across all devices.
Why Choose OTT Advertising?
Video advertising is one of the most effective digital marketing strategies, delivering high engagement, better recall, and stronger ROI than most other ad formats. With Over-The-Top (OTT) advertising, you can showcase your brand on premium streaming platforms and connected TVs, ensuring your message reaches the right audience when they’re most engaged.
How OTT & Video Advertising Works
Our advanced targeting technology ensures your ads reach the right customers at the right time, using a variety of precision-based strategies:
✔ Amazon OTT & Video – Deliver video ads on Amazon Fire TV Stick, Prime Video, and more.
✔ Video Retargeting – Re-engage users who have already interacted with your brand.
✔ Video Keyword Targeting – Show ads to users searching for relevant topics.
✔ Video A.I. Targeting – Use machine learning to optimize your video ad placements.
✔ Video Behavioral Targeting – Target audiences based on their online behavior.
✔ Video Targeting on Facebook & Instagram – Engage users on top social platforms.
✔ Video Targeting with Mobile Conquesting – Reach mobile users with precision.
✔ Cross-Platform Video Pre-Roll Targeting – Seamlessly run ads across devices.
✔ YouTube Targeting – Advertise on the second-largest search engine.
✔ OTT & Connected TV Advertising – Run ads on premium streaming content.
✔ Native Video Ads – Blend video ads into relevant content.
✔ Social Mirror OTT Ads – Repurpose your best-performing social video content.
✔ Custom Audience Matching & Lookalike Audiences – Target specific customer lists via email, phone, or address.
What is OTT?
OTT (Over-The-Top) advertising delivers video ads to viewers streaming content on connected TVs and digital platforms such as:
- Amazon Fire TV Stick
- Roku
- Chromecast
- Android TV
- Apple TV
- Xbox TV
- Sling TV
- Hulu, Peacock, Pluto TV & more
Premium OTT Advertising with Location Tracking
Our OTT inventory is 100% served on Connected TVs, ensuring maximum visibility and brand safety. Plus, with On-Site Visit Tracking, you can measure real-world engagement by identifying how many viewers visited your business after seeing your ad.
Why OTT? The Numbers Speak for Themselves
- 84% of viewers who discovered a new favorite show in the past year watched it on a streaming platform.
- Only 13% watched their newly discovered favorite show on traditional TV.
- Streaming services continue to outpace cable and traditional TV in audience growth.
(Source: MarketingCharts).
Where Will Your OTT Ads Run?
Your ads will appear across premium streaming services, top-tier connected TV platforms, and high-traffic websites, ensuring maximum reach and engagement.
Get Started with OTT Advertising Today!
Take your video advertising strategy to the next level. Contact us today to start running OTT ads that deliver real results.