WHAT ARE LINKEDIN ADS?
Using the largest professional network to reach the people you want to target, in their News Feed and on the LinkedIn Audience Network, across all devices.
WHERE DO YOUR ADS APPEAR?
- Your LinkedIn Sponsored Content ads will appear in a member’s News Feed and run across all devices.
- The ads include a Call-To-Action button and Like, Comment, Share, and Send buttons, to engage with the ads.
- You can choose to have your ads also run on the LinkedIn Audience Network
WHAT IS THE LINKEDIN AUDIENCE NETWORK?
It enables you to extend the reach of your ads by delivering them beyond the LinkedIn News Feed, when members go onto other websites and apps who have partnered with LinkedIn
Adding LinkedIn Audience Network increases the reach of your ad by 25% and 2x high view-through rates.
TYPES OF NEWS FEED ADS YOU CAN RUN ON MOBILE AND DESKTOP?
Single Image ad
Video ad
Carousel Ad (not available for LinkedIn Audience Network)
Lead Ad (not available for LinkedIn Audience Network)
TYPES OF NEWS FEED ADS YOU CAN RUN ON MOBILE AND DESKTOP?
Categories – Showing your ads to specific LinkedIn members by choosing targeting categories from information they have provided about themselves and their companies. (Target by Member attributes categories or Business attributes categories.)
Custom Audience Matching & Lookalike – Showing your ads to LinkedIn members who match to a database list you provide and targeting a Lookalike audience of similar members. (Target by a list you have of people or names of businesses.)
Retargeting – Following people after they leave your website and showing them your ad when they go onto LinkedIn and the LinkedIn Audience Network (if desired).