HOW CAN WE TARGET YOUR SOCIAL MIRROR ADS?
Behavioral Targeting
- Showing your Social Mirror ads to specific consumers based on their previous on-line behavior, across all devices.
- Behavioral targeting information is collected from online behaviors and third-party data collection companies (i.e., credit card purchases, grocery purchases, etc.)
Keyword Targeting – (NOT for OTT)
- Showing your Social Mirror ads on webpages and apps that contain keywords related to your business, across all devices.
- You are reaching people who are on webpages and apps that feature your keywords, and serving them your Social Mirror ad.
- We can target a list of up to 500 keywords.
Artificial Intelligence (AI) Targeting
- Showing your Social Mirror ads to people using machine learning to target consumers based on who is engaging with the ad, across all devices.
- AI: How Does It Work? – Your ad is shown to a geographic area you choose, with no targeting categories layered in.
- Data is constantly collected and analyzed every minute about who is engaging with your ad; clicks, conversions, browser type, device, ad creative sizes, types of websites and apps, and more!
- Your ad gets shown to more people like the ones who have engaged with it.
Retargeting
- Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.
- Retargeting needs to be done from all pages of the client’s website not just the landing page.
- Ad tracking technology tries to collect info about that person….
- And follows them onto other websites and apps, showing him or her your ads.
- Retargeting = Frequency
- Most people don’t convert the first time they come to your website.
- We use frequency caps and conversion tags
- FUN FACT: You can now do All Device Geo-Fencing/ Geo-Retargeting with Social Mirror Ads! (Not with Social Mirror OTT)
Custom Audience Matching & Lookalike Audience
- We target people on your list of emails, addresses, or phone numbers, when they go online and show them Social Mirror ads when they are browsing across websites and apps
- Once we upload your list to see how many matches we can find online, we also provide an Insights Report, which gives you insight into your list such as age, ethnicity, household income, children, home value, and more.
- Target people with similar characteristics to those on your list with a “lookalike audience” and show them ads too!
- *To do Custom Audience Matching ONLY, (without Lookalike) you need a starting list of 5,000, if combined with Lookalike you only need a starting list of 1,000. Typically, about 50% of a list can be matched.